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Satellite
Travel
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From
26 June - 31 August many of Hong Kong's department
stores, shopping malls and shops will participate
in the territory's largest shopping promotion,
the 2004 Hong Kong Shopping Festival.
During
this massive 10-week territory-wide Sale,
shoppers can purchase the latest products
including Fashion and Beauty, Jewellery and
Watches, Consumer Electronics and Traditional
Chinese items and handicrafts at discounted
prices.
To
support its promotional campaign for the 2004
Hong Kong Shopping Festival the Hong Kong
Tourism Board (HKTB) has appointed Deborah
Hutton as its Australian shopping celebrity.
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From
May, Deborah Hutton will feature in a range of promotions
developed by HKTB including a fashion shoot with
The Australian Women's Weekly (May 2004 issue),
photographed in Hong Kong. She will also host the
May edition of Qantas Airways 'Welcome Aboard' in-flight
television from Hong Kong, as well as making a guest
appearance on the Today Show's live broadcast from
Hong Kong with host Mr Steve Liebmann, from 10-14
May. HKTB will also feature Deborah Hutton's Hong
Kong shopping tips on the www.DiscoverHongKong/Australia
website.
"Hong
Kong is truly the world's shopping capital of choice,
variety and temptations await. I've got together
a few personal shopping tips on where to go and
what to do while you are there, so check out the
Hong Kong Tourism Board's website for details,"
said Deborah Hutton.
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The
Hong Kong Shopping Festival will feature a
wide range of special activities, including
demonstrations and admission to special events.
An exciting new element to this year's Festival
is the introduction of extended shopping hours
and the Late Night Shopping and Dining Passport,
with enticing offers from participating merchants
and restaurants accredited by the Quality
Tourism Services Scheme (HKTB's quality assurance
scheme). Visitors will be able to shop until
late into the night, providing time during
the day for sightseeing activities such as
exploring the outlying islands and country
parks. The passport will be distributed to
visitors on arrival in Hong Kong.
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Shoppers
will also have the opportunity to enter the
Festival's Grand Prize Draw, various lucky
prize draws will be worth between HK$10,000
- HK$500,000 (approximately AUD1,725 -AUD86,206).
For every HK$300 (approximately AUD50) spent
in various participating outlets visitors
can enter the Grand Prize Draw, which will
be drawn at the end of the Festival.
Each
weekend during the Festival (Friday-Sunday),
extra pyrotechnic displays will enhance the
nightly A Symphony of Lights multimedia show
that adorns the high-rise buildings on the
Hong Kong Island waterfront.
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